It’s a great feature to implement because it’s a real win-win.Ī “semantic web” is a “meaningful web,” where the focus shifts from keywords instances and backlinks alone to concepts behind them and relationships between those concepts. Schema markup is a specific technique of organizing the data on each of your webpages in a way that’s recognized by the search engines. Use canonical tag for near-duplicate pages carefully: if the two pages connected by a canonical tag differ too much in content, the search engine will simply disregard the tag.Versions of the same page with session IDs or other URL Parameters that do not affect the content.Duplicate pages available under multiple URLs.Pages with similar content on the same subject.That is where using the canonical tag may help you steer the SEO effort in one direction.
Add alt text on pages where there’s not too much content apart from the images.Do your best to optimize the most prominent images (product images, infographics, or training images), images that are likely to be looked up in Google Images search.Remember, though, the importance of relevance: it’s not just that the alt text, titles, and captions need to be relevant to the image, but the image itself should be placed in its proper relevant context, as well. Google also says it outright: helping search engines understand what the images are about and how they go with the rest of the content may help them serve a page for suitable search queries.Ī thought-out image alt description, according to Mueller, is also vital if you want to rank in Google Images. Optionally, use an eye-catchy call-to-action, a unique proposition you offer, or additional hints on what to expect – ‘Learn’, ‘Buy’ constructions, etc.įor ecommerce sites, images often have a crucial impact on how a visitor interacts with a page.Include your most significant keywords, so they could get highlighted on the actual SERP, but be careful to avoid keyword stuffing, don’t make your description just a combination of keywords you’re targeting.
Google’s snippets typically max out around 150-160 characters (including spaces).Give each page a unique meta description that clearly reflects what value the page carries.Look up how your top-ranking competition fills out their own descriptions to get a feel for the best use cases in every particular case. There is no way to put every keyword you want to rank for in the meta description, and there is no real need for that – instead, write a couple of cohesive sentences describing talking about the gist of your page, with some keywords included.Ī good way to figure out what to write in your meta description, what works best for your particular topic right now, is to do some competition research. This goes a very long way in helping you stand out and inform the searcher exactly what they’ll find on your page. If your description contains the keywords a searcher used in their search query, they will appear on the SERP in bold.That’s why the description must be as realistic as it is inviting and distinctly reflect the content. The description impacts the number of clicks you get, and may also improve CTR and decrease bounce rates if the pages’ content indeed fulfills the promises.The description occupies the largest part of a SERP snippet and invites searchers to click on your site by promising a clear and comprehensive solution to their query.Meta description also resides in the of a webpage and is commonly (though definitely not always) displayed in a SERP snippet along with a title and page URL.įor example, this is the meta description for this article: Īnd yes, meta description itself is not a ranking factor.īut for anybody trying to increase click-throughs and polish their brand SERPs, it’s a unique opportunity.
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